Hieu Nguyen
Founder & CEO, HeraMoney | Deputy Marketing Manager, Vietjet Group
Strategic marketing executive and AI/EdTech innovator with 15+ years of leadership experience across Southeast Asia. Pioneering the intersection of Artificial Intelligence, Financial Technology, and inclusive digital education to close the gender gap in financial literacy across the Asia-Pacific region.
Years of Executive Leadership
Vietjet Group, Vikki Bank, Gold Coast Mall, VCSC, SCB
APAC Markets
Vietnam, Singapore, Thailand, Malaysia, Australia
AI Model Integration
Fine-tuned LLMs for personalized coaching
UN Goals Alignment
Gender Equality & Economic Growth
Executive Summary
Hieu Nguyen is a strategic marketing executive and technology innovator with over 15 years of leadership experience in aviation, retail banking, securities finance, commercial retail, and digital/fintech platforms across Southeast Asia.
After years of directing major commercial campaigns at companies like Vietjet Group, HDBank, and Viet Capital Securities (VCSC), serving as Head of Marketing Communications at Gold Coast Shopping Mall and Head of Marketing at Vikki Digital Bank, she identified a critical, underserved global challenge: the systemic exclusion of women from financial literacy and AI capability in the digital transformation era.
In response, she founded HeraMoney — an AI-powered FinTech education platform that integrates fine-tuned Large Language Models (LLMs) to deliver personalized financial coaching, career roadmaps, and digital skill development pathways. The platform targets women in Vietnam and across the APAC region, including multicultural communities in developed economies like Australia.
HeraMoney sits at the intersection of DigiTech (AI/ML-powered personalization engines), FinTech (scalable financial literacy systems), and EdTech(adaptive curriculum design) — three priority sectors in Australia's Global Talent visa program.
Career Timeline
Deputy Marketing Manager cum MKT Assistant to CW
Vietjet Group (Aviation)
Leading marketing strategy, digital operations, and commercial communications for the entire aviation group. Acting as assistant to the Chief Work officer/leadership, directing multi-channel campaigns.
Head of Marketing
Vikki Digital Bank (FinTech / Digital Banking)
Led branding, PR campaigns, and digital customer acquisition strategies. Directed new product launches and brand development for the newly launched digital joint-venture bank.
Head of Marketing Communications
Gold Coast Shopping Mall (Retail & Commercial Development)
Directed all brand strategy, public relations, promotional campaigns, and new media project management for the major retail complex in Nha Trang.
Senior Associate
Viet Capital Securities (VCSC) (Investment Banking & Securities)
Managed institutional client relations, strategic corporate branding, market expansions, and public relations within the financial and securities sector.
Lecturer
FPT Polytechnic College of Ho Chi Minh (Education)
Taught courses in Digital Marketing, Public Relations, and brand management, preparing students with practical industry skills and new media concepts.
Senior Public Relations Specialist
Viet Capital Bank (Banking & Finance)
Oversaw media relations, corporate communications, event management, and internal communications to build and safeguard brand value.
Event Team Leader
VietJet Air (Aviation)
Managed event planning, sponsorship activations, and large-scale public branding events across Vietnam to drive commercial passenger growth.
Event Team Leader
HDBank (Banking & Finance)
Led local branch event strategies, customer relationship campaigns, corporate sponsorships, and community relations.
PR Executive
Saigon Commercial Bank (SCB) (Banking & Finance)
Conducted corporate communications, media monitoring, press release writing, and public relations events at the retail commercial bank.
Technology & Innovation
Core DigiTech / FinTech / EdTech Innovations
AI-Powered Personalization Engine
Fine-tuned Large Language Models (LLMs) that analyze user profiles and generate individually adaptive learning, career, and financial roadmaps — delivering personalized education at scale without human advisory bottlenecks.
Interactive FinTech Literacy Platform
Digital budgeting visualization tools and earning pathway systems that make high-quality financial guidance scalable and accessible, replacing expensive traditional advisory services with intelligent, interactive modules.
Adaptive EdTech Curriculum System
AI-driven curriculum engine that dynamically adjusts difficulty, pacing, and content based on each learner's progress, background, and goals — achieving learning outcomes comparable to 1-on-1 tutoring.
Responsible AI Framework
Built-in safety guardrails, bias mitigation protocols, and transparent disclosure systems ensuring AI outputs are safe, fair, and compliant with emerging digital ethics standards.
Global Impact & Sustainable Development
SDG 5: Gender Equality
Directly addressing the systemic financial literacy gap that disproportionately affects women globally. HeraMoney provides free and affordable AI-powered education that builds independent earning capacities, financial decision-making skills, and digital career pathways for women across developing and developed economies.
SDG 8: Decent Work & Growth
Enabling women to transition into digital remote work roles, build sustainable freelance businesses, and participate fully in the AI-driven digital economy. The platform supports economic inclusion for migrant women and multicultural communities in Australia and across the APAC region.
Relevance to Australia
🇦🇺 Multicultural Inclusion
Australia is one of the most culturally diverse nations. HeraMoney's multilingual, AI-personalized approach directly serves migrant women navigating unfamiliar financial systems and career landscapes.
💡 APAC Innovation Hub
Australia is positioned as an APAC innovation hub for FinTech and EdTech. HeraMoney's AI-driven platform aligns with Australia's national innovation priorities and digital economy strategy.
🌏 Regional Scale
The platform is designed for regional scale across the APAC zone. An Australian base would accelerate expansion into developed APAC markets while maintaining the founding mission of inclusive digital education.